Best UGC Platforms for 2020

Have you ever noticed why brands like H&M, Zara, Apple, etc are focusing on UGC marketing? 

What makes UGC special? Why is every brand leveraging it? 

In this era of disruptive and unethical marketing tactics, marketers have found a success mantra. It is none other than- “User Generated Content”. UGC is the most trustable, reliable, and authentic form of content on the digital spheres. It is becoming important in 2020 more than ever. Thanks to constantly changing social and e-commerce landscapes. 

Marketers are now emphasizing on UGC content which is curated from various social media platforms. UGC has affected the purchase decisions of users of almost 90% of users. Along with that, around 90% of websites have embedded the UGC gallery to get the audience’s attention. 

Engage your audience with social media content that increases brand awareness at events, on displays, and your website.

But for that, you might feel the need for the best UGC platforms. These UGC platforms are enough to help the brands to publish the curated content on their website.  

Once you’ll get to know about these UGC platforms, you will be enticed to leverage it for your brand too. 

Let’s explore the depths of the best UGC platforms in 2020. 

Best UGC Platforms To Take Help From

Make an impact that lasts forever!

Brands have known the power of User Generated Content. Taking professional help won’t cost you a lot. Innumerous UGC platforms have taken birth over the last few years. These UGC platforms are designed to scan the major social networking site to generate content in any form (text, visuals, pictures). 

This is performed by filtering hashtags, geolocation, or keywords so that brands can easily aggregate social media feeds on one platform. All these UGC platforms may integrate the content with software like Digital Signage, Web Content Management Systems, etc. to create social media feeds for your brand. 

To be noted that, Ads based on UGC have 4 times higher CTR on average. While half the cost click-per-rates than average ads. But on the other side, only 16% of brands have clearly defined User Generated Strategy. These platforms gain the trust of the users by displaying real-life user experiences. Also, they help in boosting ROI, audience engagement, and sales of the brands. 

There’s a list of innumerable UGC platforms that help you bring the right content to your audience. For your convenience, we have shortlisted a few UGC platforms for you. These platforms are built to solve your biggest content headaches. 

Let us begin!

#1 Taggbox

From shoppable content to machine learning to rights requests and dynamic displays, this UGC platform has got everything covered for you. ‘TAGGBOX’ helps you leverage UGC for all your marketing needs. The features are mainly tailored for sectors like Hospitality, Education, Internal Communications, and Events. This social media aggregation platform curates, creates social feeds, and puts them on a social wall. 

From robust UGC content, amazing personalization and moderation aesthetics, and display options, “Taggbox” is a complete package. It is one of the leading UGC platforms that allows the display of curated UGC on options like website, e-commerce or any type of screen, projector or digtial signage solution, this social media aggregation tool is one of the best UGC platform available today!! 

While the UGC Rights Management feature offered by Taggbox allows the users to earn content and repurpose it. Also, the ‘User Interface’ is quite simple and allows for easier navigation.

#2 Stackla

From ads to email and websites to live events, “Stackla” publishes UGC on all your customer’s touchpoints. Being the world’s most advanced visual content marketing platform, Stackla offers so much more than just UGC aggregation. It focuses on geolocation, hashtags, keywords, and even advanced visual recognition technology to surface and auto-tag the best visuals. 

#3 Curalate

With the goal of “Make social sell”, Curalate can make any social channel shoppable, leverage UGC and increase influencers. More than 1100 brands have leveraged the features of this UGC platform. It let’s use you use social content and audiences to sell more effectively. 

#4 CrowdRiff

Traveling allows people to connect, enrich communities as well as open doors to new experiences and cultures. As avid travelers ourselves, we know this. If you are a travel brand, you might find the CrowdRiff the best way possible to reach your travelers. With a mission of powering travel brands with amazing content and insights, this UGC platform tends to inspire travelers all across the globe.

#5 Olapic

As an all-in-one platform user-generated, influencer, and short video platform, “Olapic” provides the content to the brands with the scale they need. Trusted by world’s biggest brands, Olapic does the following;

• Find content for you from all the social media platforms
• Activate it all across your media channels 
• Optimize it to make it perform best
• Understand how to curate content to reach your target audience

We have mentioned only a few but the best UGC platforms. This list can go on and on!

UGC Platforms Selection Guide

There are so many factors that can affect your decision of choosing any UGC platform as UGC marketing comes with a number of challenges and your UGC platform must solve these solutions.

Some of them are as follows;

1. FEATURES: 

Different UGC platforms come with a variety of features. But 4 of them are the most.

• Aggregation
• Display
• Publishing 
• Analytics

Other than the above-mentioned features, the UGC platforms also differentiate themselves based on industries. For example, Taggbox is best for industries like the Education sector, Hospitality, or Events. 

Take a look at the clients of UGC platforms and then match the requirements of your brand with them. 

2. EASY TO USE

The access to any UGC platform can either make it or break it. Getting a demo or a free trial is the best way to know about the suitability of any UGC platform for your brand needs.

3. CUSTOMIZABILITY 

How attractively a UGC platform allows you to customize the content can affect your decision. Know about the parts which a UGC platform allows you to customize on your own. Or do you need a developer for that? Customizability plays a very important role in the selection of a UGC platform. 

4. INTEGRATIONS

Integration is another factor that needs to be there in a UGC platform. Figure out if the UGC platform can be integrated with the rest of your marketing stack. 

5. SECURITY 

With the increase in cybercrimes, ‘security’ has become a topic of concern for brands. It is extremely important to know whether the UGC platform you are going to choose is fully secure or not. Security is one of the major factors that need to be there. In case it’s missing, don’t choose that particular User-Generated Platform. 

Price can be another factor in this list. Even if you find everything in a UGC platform, still your budget will let you choose accordingly.

SUMMARY 

Brands can only succeed if they match their pace with the changing trends. The UGC platforms not only help you compete in the market but also sustain your online presence. With the introduction of UGC platforms, it has become trouble-free for the brands to gain the trust of the users. 

What are you waiting for now? Lets opt for any of these UGC platforms to make your life easier!