Even a rookie marketer can tell this for sure that retail brands & businesses have leveraged social media maximum & they have immense possibilities for growth as well.
It is assumed that retail brands have found social media marketing as an assured tactic for reaching out to consumers, attracting them, selling products, & much more.
But the assumption has been different from reality, many retail brands have faced challenges is the optimum utilization of social media marketing. So, here we have some tips to grow your retail business using social media marketing.
Let’s first get a short insight into Social media marketing in 2020
Social Media Marketing In 2020
Social media has evolved a lot in the last few years with the platforms becoming more user-friendly & scalable along with immense opportunities for the brands & businesses.
The challenge for brands is to find a strategy that is for the benefits of consumers rather than being too promotional about themselves.
Social media has become such where direct promotion has extremely low engagement whereas marketing with value & profitability for consumers has more engagement.
The opportunities are endless with social selling, shop setups, targeted marketing, dynamic content, real-time engagement, cross-platform scalability, etc.
Tips To Use Social Media Marketing For Retail Business
These are the 4 best & most resourceful tips & strategies to uplift your social retail business performance.
1. The Roots – Social Media Promotion
Believe it or not, social media marketing has evolved so much that it is one of the best ways to reach the maximum audience through paid promotions and without being disruptive.
The challenge here is that many brands create campaigns that are just promoting their products blindly.
What you have to do it understand the audience of each platform, evaluate marketing propositions of each, check the budget to expected outcome value ratio, etc.
Therefore, you will find out the right platform to target by displaying your ads and the content that you will need depending on the platform. For example – Instagram will require content to be visually appealing form.
2. OmniPlatform Social Presence
We know that every year you come across new social media platforms with some new elements & purposes. And people usually tend to access 4-5 social media platforms actively.
So, as a retail brand, your target audience is too vague to define in a particular group as it might just be every individual. For example – Adidas can’t define a target audience based on age or social media platform.
The challenge is that audiences have different interests in terms of content as some might like to be active on Twitter while some on YouTube or others on Instagram.
So, it is essential to be present on all or most social media platforms to connect with your audience and promote your offerings. This will help you expand your reach, awareness, and exposure to new demographics & opportunities.
Aligning with 1st point, you can choose 2-3 primary platforms with others being secondary but presence is important.
3. Leverage Social Commerce Opportunities
The social media platforms have evolved so much so that they have even turned into a platform for online shopping. Retail businesses like apparel brands have jumped to grab this social commerce opportunity.
If you aren’t already using social commerce opportunities like the Shoppable Instagram posts or Pinterest’s buyable pins or Facebook’s shopping catalogs then you should get to it now.
This is like you voluntarily choosing to not rub the genie’s lamp. It is FREE, UNIQUE, EASY TO SHOP, ENGAGING, and much more. So, you should start selling your products through social media platforms.
What this will do is that it will help you shorten buying journey, easy shopping process, delightful experience, turn consumer interest into conversion instantly, and boost conversion rate.
4. Social Media Feeds For Different Channels
The points that we have discussed above are all that can take place on social media but now there’s a solution that can help you take social media beyond the platforms.
Social media feeds are the feed of content that has been collected & curated from different social media platforms like Instagram, YouTube, Facebook, etc. This feed can be customized, moderated, and displayed on different marketing channels.
You can embed it on your website along with shopping posts to sell products on the website or display social walls in your events, or public displays, or signages, or email campaigns.
Now, your social media marketing will be integrated with different channels leading to more reach, traffic, engagement, trust-building, & conversions.
A tool like the UGC platform can help you create & display social media feeds along with easy management, content moderation, shoppable posts, real-time automotive updates, rights management, etc.
Conclusion
These are the 4 best tips to improve your social media marketing efforts for your retail business. You will uncover many new ventures that you haven’t yet.
Especially the social media feeds, you can even use user-generated content for your social media & other channels marketing to build brand trust, expand brand advocacy, boost engagement, and drive revenue.
So, get started with these tips now to maximize your social media outcome & enable social media & overall brand growth.
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